Career Coach Certificate Practice Test 2026 – Full Exam Prep Guide

A recommended maximum word count for a press release is typically around 500 words. This length is effective because it allows you to convey essential information—such as the who, what, when, where, why, and how—without overwhelming the reader. Press releases aim to capture attention quickly, and a concise format encourages journalists and other readers to engage with the content more readily.

Keeping the press release at this length ensures that it remains focused and to the point, significantly increasing the likelihood that key messages will not be overlooked. Longer press releases can lead to key details being ignored or can lose the reader's interest, reducing the odds that the press release will achieve its intended purpose of media coverage or public interest.

In contrast, shorter lengths might not provide enough detail to give a comprehensive view of your coaching business announcement, while lengths that exceed 500 words could dilute the message and detract from its impact. Thus, the recommendation for a 500-word press release strikes an optimal balance between information and readability.